Case studies & playbooks

How India's best brands earn attention

PR Playbooks are our independent breakdowns of how well known Indian brands built salience, credibility and category ownership. Client engagements are added with permission.

PR Playbooks

Breakdowns of how the best brands did it

Independent analysis based on public reporting, not client work. Every figure is drawn from the sources cited on each page.

AnalysisD2C sleep and home

Wakefit

How Wakefit turned a low-interest category into a national conversation

₹1,017 Cr

FY24 revenue, up 24% YoY

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Independent breakdown. Wakefit is not a Melivana client.

AnalysisD2C colour cosmetics and beauty

SUGAR Cosmetics

How SUGAR Cosmetics turned a founder into a media channel

₹505 Cr

FY24 revenue, up 20%

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Independent breakdown. SUGAR Cosmetics is not a Melivana client.

AnalysisD2C men's grooming and personal care

Bombay Shaving Company

How Bombay Shaving Company built a category and an authentic founder

₹204 Cr

FY24 revenue, up 26%

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Independent breakdown. Bombay Shaving Company is not a Melivana client.

AnalysisD2C pop-culture apparel and merchandise

The Souled Store

How The Souled Store turned licensing and community into a media engine

₹492 Cr

FY25 revenue, up 37%

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Independent breakdown. The Souled Store is not a Melivana client.

AnalysisD2C coffee

Sleepy Owl Coffee

How Sleepy Owl won mindshare against celebrity-led coffee brands

₹29.1 Cr

FY23 revenue, from ~₹8 Cr in FY20

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Independent breakdown. Sleepy Owl Coffee is not a Melivana client.

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