Research

Original PR research on India

Melivana's own studies on how PR works in India: what it costs, who gets cited by AI, how journalists respond, and where brands win or lose the conversation.

What is Melivana's PR research?

These are original research reports on public relations in India, covering PR pricing, AI and language model visibility, media citations, journalist response rates, salaries, startup PR, share of voice and AI answer share. Each report publishes its method so the findings are reproducible and can be cited with confidence.

What Does PR Cost in India in 2026?

The India PR Pricing Report 2026: what PR agencies charge across retainers, projects and performance models, by scope, seniority and city. The median monthly retainer is ₹1.85 lakh.

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How Visible Are Indian Brands in AI Search?

A real audit of 60 AI answers: how often Indian brands are named, and named with a source, when buyers ask category questions of ChatGPT, Gemini and Perplexity. Presence is total; a third of answers carry no source.

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Which Sources Does AI Actually Cite for Best-in-India Queries?

A real audit of 334 AI citations across 237 domains. For best-in-India commercial queries, the top 10 domains held just 18%, led by YouTube and Reddit, and the business press captured effectively 0%.

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How Often Do Journalists Reply to PR Pitches in India?

A benchmark of media pitch reply economics in India: the median journalist response rate is about 10%, personalisation lifts it 3 to 4x, and a prior relationship reaches 30 to 35%.

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What Do PR Professionals Earn in India?

A benchmark of PR salaries in India: the blended median is about ₹7.8 lakh CTC, leadership earns roughly 10x entry level, and AI-visibility skills command a 15 to 30% premium.

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How Do Indian Startups Actually Do PR?

A stage-by-stage model of Indian startup PR: the median budget is about ₹1.75 lakh a month, roughly 70% start founder-led, and pre-launch PR produces 2 to 3x better outcomes.

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Who Owns Share of Voice in India's Top Sectors?

A media-monitoring benchmark of earned-media concentration across five Indian sectors: the sector leader averages about 34% of share of voice, and the top three combine for about 65%.

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How Often Do AI Assistants Mention Your Brand?

A real audit of brand mention share inside AI answers: broad best-in-India questions named an average of 11.4 brands, but even the strongest category leader held under 8% of the answer.

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