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PR Glossary
PR (Public Relations): definition
The abbreviation PR is used for both the discipline, public relations, and the people who practise it, such as a PR team, PR manager or PR agency.
A PR agency typically offers media relations, content, reputation management and crisis support. Companies hire one to reach journalists and audiences they could not reach alone, and to bring judgement to high-stakes communication.
In India, PR agencies range from large networks to specialist boutiques. The right fit depends on your sector, your cities and the outcomes you need, not on size alone.
Related service
PR ServicesPublic Relations
Public relations is the practice of managing how an organisation is perceived by earning trust and coverage rather than buying it. It uses media relations, content, events and communication to build and protect reputation with the public, media, customers and other stakeholders. Unlike advertising, the attention it earns is credited to independent sources, which makes it more credible.
PR Retainer
A PR retainer is an ongoing arrangement in which a company pays a PR agency a fixed monthly fee for continuous work, rather than paying per project. It usually covers media relations, content, monitoring and reporting. A retainer suits brands that want sustained, compounding visibility instead of one-off bursts of activity.
PR vs Marketing vs Advertising
PR earns trust and coverage through independent sources. Advertising buys attention through paid space you control. Marketing is the broader discipline of understanding and reaching customers, of which PR and advertising are both parts. In short, advertising is what you say about yourself, PR is what others say about you, and marketing is the whole system that drives demand.