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PR Guide
How to Get Featured in Forbes India, YourStory and ET
Get featured in top publications by earning it with a genuinely newsworthy, well-evidenced story that fits what each outlet covers. Study the sections and reporters, offer original data or a distinctive point of view, and pitch a tailored, concise angle. These publications reward substance and relevance, not persistence or payment.
By Monali Dutta
Strategy & PR Head
How do you get featured in Forbes India, YourStory and ET?
Get featured in top publications by earning it with a genuinely newsworthy, well-evidenced story that fits what each outlet covers. Study the sections and reporters, offer original data or a distinctive point of view, and pitch a tailored, concise angle. These publications reward substance and relevance, not persistence or payment.
Understand what each publication wants
Top-tier publications each have a distinct focus, and a pitch that ignores it is dismissed instantly. Business and startup outlets reward original insight, credible growth stories, founder journeys and data-backed perspectives on their sectors. National business dailies want news with genuine market relevance and hard facts. Read several recent pieces before you pitch, and identify the exact section and reporter your story fits.
These outlets are inundated with pitches, so the bar is high and the story has to stand on its own merit. The brands that get featured think about what the publication's readers want to learn, not about what the brand wants to say. That shift in perspective is what separates a story an editor runs from one they ignore.
Earn the feature with substance
Substance is what earns a place. Original data from your own business, a genuinely distinctive point of view on where your category is heading, a milestone with real significance, or a founder journey with honest lessons all give a reporter something worth writing. Generic company news rarely clears the bar at this level.
Credibility helps you get taken seriously. A track record of smaller, credible coverage, recognised customers or partners, and named experts willing to go on the record all signal that the story is real. Build that credibility over time rather than expecting a top-tier feature to be your first piece of coverage.
Pitch the right way
Pitch a specific, tailored angle to the specific reporter who covers that beat, and lead with why their readers will care. Keep it concise, make the news obvious in the first two lines, and offer the data, access and quotes that would let them write it quickly. A precise, well-matched pitch beats a mass email to a generic address every time.
Respect the process. Follow up once, politely, and do not pester. Never treat a top-tier feature as something to be bought, because credible editorial cannot be purchased and any offer to sell it should be treated as a red flag. The reliable route is a real story, matched to the right outlet, pitched well.
Questions, answered
Earn it with a genuinely newsworthy, well-evidenced story that fits what the publication covers. Study its sections and reporters, offer original data or a distinctive point of view, and pitch a tailored, concise angle to the right journalist. These outlets reward substance and relevance, not persistence, and credible editorial cannot be bought.
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