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PR Services
Crisis Communications Services in India
Crisis communication is how an organisation communicates with the public, media and stakeholders during a serious incident that threatens its reputation. It covers preparation, a clear chain of decisions, holding statements and honest, timely updates. Handled well, it protects trust. Handled badly, the response often does more damage than the incident.
What is crisis communication?
Crisis communication is how an organisation communicates with the public, media and stakeholders during a serious incident that threatens its reputation. It covers preparation, a clear chain of decisions, holding statements and honest, timely updates. Handled well, it protects trust. Handled badly, the response often does more damage than the incident.
A crisis rewards preparation and punishes improvisation. The organisations that come through well are the ones that decided who says what, to whom, and how fast, long before anything went wrong.
We help you prepare for the scenarios that could actually hit your business, rehearse the response, and when it matters, run the room with you in real time.
How it works
How we deliver crisis communications
A clear, repeatable method, reported against the outcomes that matter to your business.
- 1
War-game the risks
We identify the credible scenarios for your business and build a plan and message bank for each, so no one is drafting a first response under pressure.
- 2
Prepare people and materials
We prepare holding statements, spokesperson briefings and an internal chain of decisions, so the first hour is calm and coordinated.
- 3
Rehearse the response
We run simulations with your leadership team, so the plan is muscle memory rather than a document no one has opened.
- 4
Respond in real time
When an incident hits, we are on the call with a clear plan, managing media, messaging and internal communication until it is resolved.
What's included
What the engagement covers
- Crisis scenario planning and risk mapping
- Pre-approved holding statements and message banks
- Spokesperson and media training
- An internal decision and escalation chain
- Crisis simulations and rehearsals
- Real-time response support when an incident hits
Indicative investment
What crisis communications costs
Crisis Communications runs as a scoped project or a monthly retainer, depending on the pace and breadth you need. You get an exact figure, mapped to your goals, in your proposal.
Crisis Communications, answered
It is a prepared playbook that sets out the scenarios your organisation could face, who is responsible for what, approved holding statements, and how you will reach media, staff and stakeholders quickly. Its value is that the hardest decisions are made in advance, not in the panic of the moment.
Related
Keep exploring
Verticals we run this for, the tools to scope it, and a relevant case study.
Let's talk
Your next chapter deserves a sharper story.
Get a proposal, or book a 30-minute strategy call. We'll pressure-test your positioning and show you the fastest path to the reputation you need, no obligation.
Prefer email? hello@melivana.com