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PR Services
Media Relations Services in India
Media relations is the practice of building and maintaining relationships with journalists and editors to earn favourable news coverage. It covers media lists, story pitching, press materials and interviews. Unlike advertising, the coverage is editorial and earned, which makes it more credible with readers and with AI systems that cite the press.
What is media relations?
Media relations is the practice of building and maintaining relationships with journalists and editors to earn favourable news coverage. It covers media lists, story pitching, press materials and interviews. Unlike advertising, the coverage is editorial and earned, which makes it more credible with readers and with AI systems that cite the press.
Earned coverage still moves the needle. A single credible story in the right outlet does more for trust than a month of ads, and it keeps working long after it runs, because it is what search engines and AI assistants quote when someone researches your brand.
We build media relations programs around the journalists who actually cover your category in India, national business desks and the trade press your buyers read, then earn coverage that is accurate, on message and worth citing.
How it works
How we deliver media relations
A clear, repeatable method, reported against the outcomes that matter to your business.
- 1
Map the media that matters
We build a live media list of the reporters and outlets who cover your category in India, by beat, publication and influence, so every pitch reaches someone who can actually run the story.
- 2
Find the story worth telling
We work with you to shape angles a journalist wants, tied to data, a trend or a genuine development, not a thinly disguised advertisement.
- 3
Pitch and place
We pitch with a tailored hook per journalist, manage interviews and provide the facts and quotes reporters need to file quickly and accurately.
- 4
Amplify and measure
We help coverage travel further across your owned channels, and report on reach, share of voice and message pull-through, not just clippings.
What's included
What the engagement covers
- A live, India-specific media list by beat and outlet
- Story angle development and press materials
- Ongoing journalist outreach and relationship building
- Interview coordination and spokesperson prep
- Coverage tracking with share of voice reporting
- Coverage amplification across your owned channels
Indicative investment
What media relations costs
Media Relations runs as a scoped project or a monthly retainer, depending on the pace and breadth you need. You get an exact figure, mapped to your goals, in your proposal.
Media Relations, answered
Earned media is coverage a journalist chooses to publish because the story has merit. Paid media is space you buy, like an advertisement. Earned media is more credible and more likely to be cited by others, but you cannot control the exact wording or guarantee placement the way you can with paid space.
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Let's talk
Your next chapter deserves a sharper story.
Get a proposal, or book a 30-minute strategy call. We'll pressure-test your positioning and show you the fastest path to the reputation you need, no obligation.
Prefer email? hello@melivana.com