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PR Services
Public affairs is the practice of managing an organisation's relationships with government, regulators and the public on matters of policy. It combines policy communication, stakeholder engagement and reputation management to shape the environment a business operates in, so that decisions affecting the company are made with its perspective informed and understood.
What is public affairs?
For companies in regulated or fast-moving sectors, the policy environment is a business risk and an opportunity in equal measure. A rule can open a market or close one, and the companies at the table when it is written fare better than those who read about it afterwards.
We help growth companies engage credibly with policymakers and industry, building an evidence-based case and the relationships to carry it, so your business has a voice in the decisions that shape it.
How it works
A clear, repeatable method, reported against the outcomes that matter to your business.
We identify the policies, regulators and stakeholders that affect your business, and where the risks and openings are.
We develop a well-evidenced position that stands up to scrutiny, grounded in data and the public interest, not just the company's.
We build relationships and coalitions across government, industry and civil society, and communicate your case where it counts.
We align public communication, media and thought leadership with the engagement, so the message is consistent and credible everywhere.
What's included
Indicative investment
Public Affairs runs as a scoped project or a monthly retainer, depending on the pace and breadth you need. You get an exact figure, mapped to your goals, in your proposal.
Related
Verticals we run this for, the tools to scope it, and a relevant case study.
Let's talk
Get a proposal, or book a 30-minute strategy call. We'll pressure-test your positioning and show you the fastest path to the reputation you need, no obligation.
Prefer email? hello@melivana.com