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PR Services
Social Media and Newsjacking Services in India
Newsjacking is the practice of adding a brand's timely, relevant angle to a breaking news story or trend to earn attention and coverage. Done well and quickly, it makes a brand part of a conversation people already care about. Done clumsily or on a sensitive topic, it backfires, so judgement and speed both matter.
What is newsjacking?
Newsjacking is the practice of adding a brand's timely, relevant angle to a breaking news story or trend to earn attention and coverage. Done well and quickly, it makes a brand part of a conversation people already care about. Done clumsily or on a sensitive topic, it backfires, so judgement and speed both matter.
Attention moves in real time. When a brand reacts to a cultural moment with wit and relevance, and does it fast, it can earn more attention in a day than a planned campaign earns in a month.
We help brands read the moment, react well and stay on the right side of the line, turning social conversation into credible attention rather than a misstep.
How it works
How we deliver social media pr
A clear, repeatable method, reported against the outcomes that matter to your business.
- 1
Set the brand voice
We define a clear, distinctive social voice and the topics your brand can credibly comment on, so reactions feel authentic rather than forced.
- 2
Watch for the moment
We monitor news and trends relevant to your brand and audience, ready to move when a genuine opportunity appears.
- 3
React fast and well
We create and approve reactive content quickly, with a judgement check on sensitivity, so speed never costs you credibility.
- 4
Amplify what works
We help strong reactive moments travel further, and fold the lessons back into your ongoing social and PR program.
What's included
What the engagement covers
- Social voice and topic guidelines
- Trend and news monitoring
- Reactive content creation and approval
- Sensitivity and risk checks
- Amplification of strong moments
- Integration with your wider PR program
Indicative investment
What social media pr costs
Social Media PR runs as a scoped project or a monthly retainer, depending on the pace and breadth you need. You get an exact figure, mapped to your goals, in your proposal.
Social Media PR, answered
Newsjacking is adding a brand's timely, relevant angle to a breaking story or trend to earn attention and coverage. Done quickly and well, it makes a brand part of a conversation people already care about. Done poorly or on a sensitive topic, it backfires, so judgement and speed both matter.
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Keep exploring
Verticals we run this for, the tools to scope it, and a relevant case study.
Let's talk
Your next chapter deserves a sharper story.
Get a proposal, or book a 30-minute strategy call. We'll pressure-test your positioning and show you the fastest path to the reputation you need, no obligation.
Prefer email? hello@melivana.com