PR Budget Estimator for India

One of the first questions founders and marketing leaders ask about PR is simple: what should we spend. It is also one of the hardest to answer cleanly, because a good PR budget is a function of ambition, sector and geography rather than a fixed rate card. A seed stage software company wanting a single strong launch has very different needs from an enterprise running reputation, public affairs and crisis readiness across several cities. This tool helps you find a sensible starting band for your situation.

The estimator starts from an indicative base band tied to your company stage. Early stage teams need focus and momentum. Growth stage teams need consistency and proof. Scale ups and enterprises need breadth, always on coverage and the ability to respond quickly when the news demands it. Each stage carries a different base because the volume of activity, the seniority of the team and the complexity of the work all rise as you grow.

On top of that base, each goal you select adds an indicative amount. Media coverage, reputation management, thought leadership, launches, crisis readiness and AI and LLM visibility all take real effort, and stacking goals means a larger programme. AI and LLM visibility in particular has become a core goal for Indian brands, because a growing share of buyers now ask AI assistants for recommendations before they ever reach a search results page. Being cited in those answers takes structured, deliberate work.

Geography is the final input. Covering more cities means more journalists to know, more regional relevance to build and more coordination to manage, so the estimator applies an indicative uplift for each city beyond the first. From Kolkata and Mumbai, where our own offices sit, we see how much local nuance shapes what earns attention in different markets.

We are deliberate about calling every figure indicative. The bands are planning constants, not prices. The real number depends on the exact scope, the sector you operate in and how busy your news cycle is. Treat the output as a way to sense check your thinking and to brief your finance team, then use a scoped proposal to lock in the detail.