Press Release Grader

A press release still does a specific job. It hands a journalist the facts, the quote and the context they need to write about your news quickly and accurately. Even as the media landscape shifts towards digital and AI led discovery, a well built release remains one of the clearest ways to state what happened, why it matters and who to contact. The problem is that most drafts fail on structure long before they fail on story.

This grader focuses on the structural fundamentals that make a release usable. A headline that reads like a headline. A quote that gives the story a human voice. A hard number that makes the news tangible. A boilerplate that tells a reader who you are. A length that respects a busy reporter's time. And a clear call to action so the reader knows what to do next. Get these right and you remove the friction that often gets a release deleted.

Because the tool runs entirely in your browser, you can check sensitive or embargoed drafts without anything leaving your device. Nothing is uploaded and nothing is stored. Paste, read the tips, edit, and paste again. It is designed to be a fast loop you run several times as you tighten a draft.

A word of honesty about what a heuristic can and cannot do. This grader checks form, not substance. It cannot tell you whether your announcement is genuinely newsworthy, whether your angle will resonate with a particular journalist, or whether the timing is right. Those judgements are where an experienced PR team earns its keep. Think of the score as a baseline hygiene check that frees you and your team to focus on the harder, more valuable question of whether the story deserves attention at all.

Once your draft passes the structural checks, the next step is distribution and relationships. A strong release sent to the wrong list lands nowhere. That is where a considered media strategy, built around the outlets and increasingly the AI answers your buyers actually consult, turns a clean draft into real coverage.