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PR Glossary
Share of Voice: definition
Share of voice turns a vague sense of visibility into a comparable number. Instead of counting a brand's mentions in isolation, it measures them against the competitive set.
It can be measured across traditional media, social conversation and, increasingly, brand mentions inside AI answers, which is a new and telling frontier.
Because it is comparative, share of voice is more useful than raw coverage counts: gaining share means winning attention that would otherwise have gone to a competitor.
Related service
PR ServicesPublic Relations
Public relations is the practice of managing how an organisation is perceived by earning trust and coverage rather than buying it. It uses media relations, content, events and communication to build and protect reputation with the public, media, customers and other stakeholders. Unlike advertising, the attention it earns is credited to independent sources, which makes it more credible.
Answer Engine Optimization (AEO)
Answer engine optimization is the practice of structuring content so it is selected as the direct answer in search features and AI Overviews. Answers are written as clean, self-contained passages, marked up with schema, so a machine can lift them without editing. AEO aims to be the answer itself, not just a ranked link.