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PR Glossary
Answer Engine Optimization (AEO): definition
As search shifts from a list of links to a single answer, being the source that answer draws from becomes the competitive position. AEO is how you earn that place.
In practice it means leading with a clear 40 to 60 word answer, using questions as headings, adding FAQ and structured data, and formatting content as tables, steps and definitions that machines extract cleanly.
For Indian brands, most categories are still wide open in AI answers, so publishing answer-first content now creates a lead that is hard to reverse later.
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AI & LLM Visibility PRGenerative Engine Optimization (GEO)
Generative engine optimization is the practice of shaping how generative AI systems describe and recommend a brand. It focuses on the signals models rely on: consistent entity data, credible third-party citations and clear, verifiable statements. The goal is for AI assistants to mention and recommend a brand accurately when users ask questions in its category.
LLM Optimization
LLM optimization is the practice of making a brand easy for large language models to find, understand and repeat. It means publishing honest facts, original data and clear definitions in the formats models cite, and keeping consistent information about the brand across the web, so AI assistants describe and recommend it correctly.
Digital PR
Digital PR is public relations built for online discovery. It earns coverage, links and mentions on high-authority websites to grow both reputation and search visibility. Unlike traditional PR, it is measured in links, referral traffic and search rankings as well as coverage, so PR and SEO work together as one program.