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PR Glossary
Media Relations: definition
Media relations is relationship work as much as writing. Journalists cover sources they trust to be accurate, responsive and worth their readers' time.
A media relations program builds a targeted list of the right reporters, develops story angles worth covering, and makes it easy for journalists to file quickly and accurately.
In India, that means knowing the national business desks, the trade press and the regional and language outlets that matter for a given sector and set of cities.
Related service
Media RelationsEarned, Paid and Owned Media
Earned media is coverage a third party chooses to give you, such as a news article. Paid media is space you buy, such as an advertisement. Owned media is the content you control, such as your website or social channels. Earned media is the most credible because an independent source, not the brand, is vouching for it.
Press Release
A press release is a short, factual announcement written in news style and sent to journalists to inform them of something worth covering, such as a launch, a result or an appointment. It leads with the most newsworthy fact, includes quotes and background, and gives reporters what they need to write about it accurately.
Public Relations
Public relations is the practice of managing how an organisation is perceived by earning trust and coverage rather than buying it. It uses media relations, content, events and communication to build and protect reputation with the public, media, customers and other stakeholders. Unlike advertising, the attention it earns is credited to independent sources, which makes it more credible.