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PR Services
Digital PR Services in India
Digital PR is public relations built for how people discover brands online. It earns coverage, links and mentions on high-authority websites to grow both reputation and search visibility. Unlike traditional PR, success is measured in links, referral traffic and search rankings as well as coverage, so PR and SEO work as one.
What is digital PR?
Digital PR is public relations built for how people discover brands online. It earns coverage, links and mentions on high-authority websites to grow both reputation and search visibility. Unlike traditional PR, success is measured in links, referral traffic and search rankings as well as coverage, so PR and SEO work as one.
Coverage that lives online does double duty. It builds reputation and, when it links back to you, it grows the search authority that decides whether you rank. Digital PR is where earned media and SEO stop being separate budgets.
We earn placements on the sites that carry weight in India, tie them to content worth linking to, and measure the outcome in authority and visibility, not just a clippings count.
How it works
How we deliver digital pr
A clear, repeatable method, reported against the outcomes that matter to your business.
- 1
Find the linkable angle
We identify stories, data and resources that publishers want to link to, the assets that earn coverage on merit rather than by asking for a favour.
- 2
Build the asset
We create the research, commentary or resource behind the campaign, written to be quoted and cited by journalists and by AI systems.
- 3
Earn the placements
We pitch the campaign to relevant, high-authority publishers and secure coverage that links back to you where it counts.
- 4
Measure authority gained
We report on referring domains, link quality, referral traffic and movement in search visibility for your priority terms.
What's included
What the engagement covers
- Linkable asset and data-led campaign development
- Outreach to high-authority Indian and global publishers
- Earned links and brand mentions
- Coordination with your SEO priorities and target terms
- Referring domain and link quality reporting
- Search visibility tracking for priority keywords
Indicative investment
What digital pr costs
Digital PR runs as a scoped project or a monthly retainer, depending on the pace and breadth you need. You get an exact figure, mapped to your goals, in your proposal.
Digital PR, answered
Traditional PR aims for coverage and reputation. Digital PR aims for coverage that also earns links and search visibility, so it is measured in referring domains, referral traffic and rankings as well as media hits. It sits at the overlap of PR and SEO.
Related
Keep exploring
Verticals we run this for, the tools to scope it, and a relevant case study.
Let's talk
Your next chapter deserves a sharper story.
Get a proposal, or book a 30-minute strategy call. We'll pressure-test your positioning and show you the fastest path to the reputation you need, no obligation.
Prefer email? hello@melivana.com