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PR Services
Press Release Distribution Services in India
Press release distribution is the process of writing an official announcement and getting it to the right journalists and outlets. Effective distribution is targeted, not mass blasted: a well-written release sent to reporters who cover the topic earns far more coverage than the same release pushed to a generic list.
What is press release distribution?
Press release distribution is the process of writing an official announcement and getting it to the right journalists and outlets. Effective distribution is targeted, not mass blasted: a well-written release sent to reporters who cover the topic earns far more coverage than the same release pushed to a generic list.
A press release is only as good as who reads it. Sending an announcement to thousands of unrelated inboxes earns nothing. Sending a sharp, newsworthy release to the fifty reporters who cover your space earns coverage.
We write releases that read like news, target them to the journalists who matter in India, and follow up so your announcement gets seen and used.
How it works
How we deliver press release distribution
A clear, repeatable method, reported against the outcomes that matter to your business.
- 1
Shape the announcement
We turn your news into a release with a clear angle and a headline a journalist would write, leading with what is genuinely new or relevant.
- 2
Target precisely
We match the release to reporters by beat and outlet, so it reaches people likely to cover it rather than a generic distribution list.
- 3
Distribute and follow up
We send the release, offer interviews and data, and follow up personally with priority journalists to answer questions and secure coverage.
- 4
Report the pickup
We track where the release ran, the reach it earned and the message that carried through into coverage.
What's included
What the engagement covers
- Press release writing and editing
- Targeted journalist and outlet lists by beat
- Personalised distribution and follow-up
- Supporting quotes, data and media assets
- Coverage tracking and a pickup report
- Guidance on newsworthiness and timing
Indicative investment
What press release distribution costs
Press Release Distribution runs as a scoped project or a monthly retainer, depending on the pace and breadth you need. You get an exact figure, mapped to your goals, in your proposal.
Press Release Distribution, answered
It varies with the writing effort, the size and specificity of the target list, and whether you need translation or regional targeting. We scope it per announcement and give you a clear figure in your proposal. Verified market ranges are covered in the India PR Pricing Report.
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Let's talk
Your next chapter deserves a sharper story.
Get a proposal, or book a 30-minute strategy call. We'll pressure-test your positioning and show you the fastest path to the reputation you need, no obligation.
Prefer email? hello@melivana.com