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PR Glossary
Embargo (PR): definition
Embargoes are common for results, product launches and research, where you want considered coverage ready to run the moment news breaks rather than rushed reactions.
The golden rule is that an embargo is only valid if the journalist accepts it before receiving the material. Sending confidential news and simply stating an embargo does not bind anyone who did not agree to it.
Break an embargo and you damage a relationship. Honour it and you build the trust that earns the next story. We manage embargoes with clear terms and a coordinated release across the outlets that matter.
Related service
Press Release DistributionPress Release
A press release is a short, factual announcement written in news style and sent to journalists to inform them of something worth covering, such as a launch, a result or an appointment. It leads with the most newsworthy fact, includes quotes and background, and gives reporters what they need to write about it accurately.
Media List
A media list is an organised, up-to-date directory of the journalists and outlets that cover your category. It records each reporter's beat, publication, focus and contact details, so pitches reach people who actually write about your space. A good media list is built and maintained continuously, not bought once, because journalists move and beats change.
Newsjacking
Newsjacking is the practice of adding a brand's timely, relevant angle to a breaking news story or trend to earn attention and coverage. Done quickly and well, it makes a brand part of a conversation people already care about. Done clumsily, or on a sensitive topic, it backfires, so judgement and speed both matter.