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PR Glossary
Media List: definition
The quality of a media list decides the quality of outreach. Pitching the right story to the wrong reporter wastes both sides' time and can damage a relationship, so accurate targeting matters far more than list size.
A useful list is segmented by beat, language and region. In India that means mapping the national business desks alongside the English and regional-language reporters who cover your sector in each city.
We treat the media list as a living asset, updated as journalists change roles, so every pitch lands with someone who can genuinely use the story.
Related service
Media RelationsMedia Relations
Media relations is the practice of building and maintaining relationships with journalists and editors to earn favourable news coverage. It covers media lists, story pitching, press materials and interviews. It is the core of most PR programs, because credible earned coverage depends on genuine relationships with the reporters who cover a brand's category.
Press Kit
A press kit, also called a media kit, is a ready-made pack of everything a journalist needs to cover you accurately. It usually includes a company boilerplate, key facts, executive bios, high-resolution logos and images, recent announcements and contact details. A good press kit makes it faster and safer for reporters to write about you correctly.
Press Release
A press release is a short, factual announcement written in news style and sent to journalists to inform them of something worth covering, such as a launch, a result or an appointment. It leads with the most newsworthy fact, includes quotes and background, and gives reporters what they need to write about it accurately.