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PR Glossary
Press Kit: definition
The purpose of a press kit is to remove friction. When a journalist is on deadline, the brand that supplies clean facts, approved quotes and usable images is the one that gets covered accurately and on time.
A modern press kit lives as an online newsroom page as well as a downloadable pack, so it is easy to find and always current. It should carry only verified facts, because an error in a press kit tends to travel into every story that uses it.
For Indian brands, correct spellings of names, designations and locations matter, and a kit that is ready for both English and regional-language press saves time when coverage runs across several markets.
Related service
Press Release DistributionBoilerplate (PR)
A boilerplate is the short, standard paragraph about a company that appears at the end of every press release. It sums up what the organisation does, who it serves and where it is based, in a few approved sentences. Because it is copied into coverage and reused widely, the boilerplate should be accurate, current and consistent everywhere.
Press Release
A press release is a short, factual announcement written in news style and sent to journalists to inform them of something worth covering, such as a launch, a result or an appointment. It leads with the most newsworthy fact, includes quotes and background, and gives reporters what they need to write about it accurately.
Media List
A media list is an organised, up-to-date directory of the journalists and outlets that cover your category. It records each reporter's beat, publication, focus and contact details, so pitches reach people who actually write about your space. A good media list is built and maintained continuously, not bought once, because journalists move and beats change.