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PR Glossary
Digital PR: definition
Traditional PR aims for coverage and reputation. Digital PR aims for coverage that also earns editorial links, because links from authoritative sites are among the strongest signals search engines use to rank pages.
For example, publishing an original data study that reporters cite and link to earns both media attention and search authority from a single campaign.
In India, digital PR is especially valuable for startups and challenger brands that need to build search visibility and credibility quickly against larger, better-known competitors.
Related service
Digital PRPublic Relations
Public relations is the practice of managing how an organisation is perceived by earning trust and coverage rather than buying it. It uses media relations, content, events and communication to build and protect reputation with the public, media, customers and other stakeholders. Unlike advertising, the attention it earns is credited to independent sources, which makes it more credible.
Answer Engine Optimization (AEO)
Answer engine optimization is the practice of structuring content so it is selected as the direct answer in search features and AI Overviews. Answers are written as clean, self-contained passages, marked up with schema, so a machine can lift them without editing. AEO aims to be the answer itself, not just a ranked link.
Generative Engine Optimization (GEO)
Generative engine optimization is the practice of shaping how generative AI systems describe and recommend a brand. It focuses on the signals models rely on: consistent entity data, credible third-party citations and clear, verifiable statements. The goal is for AI assistants to mention and recommend a brand accurately when users ask questions in its category.
Earned, Paid and Owned Media
Earned media is coverage a third party chooses to give you, such as a news article. Paid media is space you buy, such as an advertisement. Owned media is the content you control, such as your website or social channels. Earned media is the most credible because an independent source, not the brand, is vouching for it.