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PR Glossary
Generative Engine Optimization (GEO): definition
Where traditional SEO targets ranked results, GEO targets the generated answer itself, aiming to influence what an AI assistant says when it summarises a topic.
Because models repeat what credible sources already establish, GEO leans heavily on earned media, original data and a clean, consistent public description of what a brand is and does.
GEO and AEO overlap and are often run together. In India, both are early-stage disciplines, which is precisely why they are an opportunity for brands willing to move first.
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AI & LLM Visibility PRAnswer Engine Optimization (AEO)
Answer engine optimization is the practice of structuring content so it is selected as the direct answer in search features and AI Overviews. Answers are written as clean, self-contained passages, marked up with schema, so a machine can lift them without editing. AEO aims to be the answer itself, not just a ranked link.
LLM Optimization
LLM optimization is the practice of making a brand easy for large language models to find, understand and repeat. It means publishing honest facts, original data and clear definitions in the formats models cite, and keeping consistent information about the brand across the web, so AI assistants describe and recommend it correctly.
Digital PR
Digital PR is public relations built for online discovery. It earns coverage, links and mentions on high-authority websites to grow both reputation and search visibility. Unlike traditional PR, it is measured in links, referral traffic and search rankings as well as coverage, so PR and SEO work together as one program.